EMPLOYER BRAND AWARENESS RESEARCH
How is your organisation perceived by potential or current employees?
The Employer Brand Awareness research makes it possible to measure the level of employer recognition and understand how the organisation is perceived by key target groups on the labour market.
The research results are a reliable basis for assessing the employer's market position, identifying perceptual strengths and weaknesses, and understanding the factors that influence the attractiveness of the organisation among candidates and employees.
KEY AREAS
What does the Employer Brand Awareness research examine?
- eNPS (Employer net promoter score): segmented by demographic characteristics
- Company perception: identification of positive, negative and neutral terms that respondents associate with your company's brand
- Employer brand awareness rate (how many respondents are familiar with the brand at all)
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4 key dimensions of the employer brand:
- Organisation's image and reputation
- Interpersonal relationships and corporate culture
- Pay and advancement
- Job characteristics
- Up to 2 additional questions
RESEARCH MODELS
Employer Brand Awareness - labour market
Research among potential candidates and the wider public aimed at assessing the recognition and perception of the organisation on the labour market.
Employer Brand Awareness - target talent group
Employer Brand Awareness research are a key tool for monitoring success and discovering the necessary adjustments in order to improve the status of a desirable employer.
Internal Employer Brand Awareness
Research among employees aimed at understanding the internal perception of the organisation and identifying areas of alignment and deviation relative to the external perception. Data is presented separately for employees, managers and at the level of the whole organisation.
PROJECT IMPLEMENTATION
The external research is conducted as part of the largest national research on the perception of companies, First Choice Employer (Fill in the survey here), within which respondents are randomly shown a survey only for your organisation.
When internal research is conducted, the organisation distributes a protected link to employees internally, through which they complete the questionnaire.
Delivery of results: Upon completion of the analytical phase, the client receives a structured report with concrete data for creating an employer branding strategy.
STRATEGIC VALUE AND APPLICATION (ROI)
By aligning internal expectations with the real perception of the labour market, this research becomes the foundation for developing your EVP (Employee Value Proposition). The data obtained directly influences the optimisation of HR processes and informed decision-making through:
- Precise targeting: Defining clear priorities in employer branding activities without wasting budget
- Communication optimisation: Adapting messages to what your target group truly values and seeks
- Reputation management: Timely identification and remediation of critical points in brand perception.
- Impact evaluation: Tracking reputation trends over time and measuring the ROI of past HR initiatives
CONTACT AND PROJECT DEFINITION
As a team within Alma Career specialising in labour market analytics, we provide you with expert support at every stage of the project.
To define the exact scope of the research, the methodology and timeframes tailored to your organisation, feel free to contact us.
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Or visit us:
Алма Кариер Северна Македонија ДООЕЛ Скопје
Ул. Васил Ѓоргов бр. 24/1-5 1000 Скопје, Македонија
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