ANNUAL RESEARCH

First Choice Employer – the largest employer branding research in North Macedonia

The First Choice Employer research has been providing unique insight into the perception of employers on the labour market in North Macedonia for more than two decades. It is based on the opinions of several tens of thousands of respondents who choose the employers they would most like to work for every year and state the key reasons for their preferences. The research data is the foundation for developing an effective employer branding strategy, revealing what matters most to potential employees when choosing an employer.

METHODOLOGY

Reliable data that reveals the real market situation and candidate expectations for more than 20 years

Information is collected through online survey questionnaires throughout the year, and data is processed using the Top of mind awareness (TOMA) method, where respondents must enter the employer's name themselves and, accordingly, there are no suggestions or offered answers.

Lists of the most desirable employers are created based on the number of points achieved (1 point for third place, 2 for second and 3 for first). The data is analysed at the level of the entire market, industries, individual occupations or, if needed, a company, which gives employers a more detailed understanding of their own position as well as the position of their competitors.

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REPORTS

Find out what attracts desired candidates and how to communicate it to them effectively

First Choice Employer reports help you to:

identify the attractiveness factors that matter most to different groups of candidates
adapt your Employee Value Proposition (EVP) to the needs and expectations of the target audience
decide which benefits and perks to highlight in job ads and employer branding campaigns
create more relevant messages and communication for different candidate profiles
identify the channels and sources through which candidates find information about employers
better understand how connected employees are to their employer and what influences their willingness to change jobs

REPORTS AND PRICES

Market & Industry Insight - 1.590 € + VAT

A comprehensive analysis of general market trends compared with a selected industry, based on relevant data on employer perception, candidate preferences and market trends. The report serves as a basis for an employer branding strategy built on real data rather than assumptions.

Report example

Benchmark Insight - 1.590 € + VAT

The report provides an objective overview of the company's comparative strengths and the areas that require optimisation, so you can build and maintain a competitive advantage. Brand image of a particular company/companies based on data collected in the research

REPORTS AND PRICES

Custom made report - price on request

A tailored report created according to the specific business goals, strategic priorities and needs of the client.

Intended for companies that need answers to specific questions about company reputation and want to include data from several different reports, and it offers the option of segmenting results by target groups, locations, industries or other relevant criteria. The price is defined according to the requested characteristics.

FIRST CHOICE EMPLOYER BADGE

The First Choice Employer badge confirms that your organisation has been recognised among the most desirable employers in the opinion of candidates on the labour market.

Based on the results of independent research, the badge is a powerful tool for strengthening the employer's reputation and building trust among current and future employees.

Benefits of using the badge

increases the credibility of employer brand communication
makes you stand out from the competition
contributes to greater visibility among candidates
provides additional PR and communication value
confirms your status as a desirable employer on the labour market
enables a greater number of applications to job ads

Contact form

Or visit us:

Алма Кариер Северна Македонија ДООЕЛ Скопје

Ул. Васил Ѓоргов бр. 24/1-5 1000 Скопје, Македонија

CONTACT

Turn data into better decisions

Every successful employer branding strategy begins with understanding candidates and the labour market.

Get in touch for guidance on how First Choice Employer reports can help you attract talent, strengthen your employer reputation and make informed HR decisions.

We will gladly answer all your questions and find a solution that suits your needs.

BLOG

Our platform brings together expert reviews, analyses and suggestions from our consultants and analysts. Through relevant data on labour market trends, employer branding strategies and brand awareness evaluation, we bring you insights that shape modern HR trends.

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